Which Property Portals equal Power?

When selling or letting your property Rightmove, Zoopla and Prime Location are the main portals that you should be looking to use or at the very least your agent should be advertising your property across. They all cover the widest exposure levels for properties on a national scale. Let's take a look at each portal individually.

Rightmove

The biggest audience of home-hunters

• 95% of home-movers said that they had previously seen or heard of Rightmove
• 75% said that Rightmove was the property site they turn to first.
• The average Rightmove user visits more often, spends longer on our website and looks at more pages of property than the average user of any other property portal.

This shows the massive exposure that the property portal Rightmove gives a landlord or vendor. 

Zoopla

The company, which owns websites including PrimeLocation and HomesOverseas, said it clocked up 50.5 million visits to its websites and mobile apps in January.

The surge in traffic last month contributed to an average of 42.3 million visits a month between October and January – up 14 per cent on the same period a year earlier.

Prime Location

Prime Location which is owned by ZPG (Zoopla Property Group) receive similar viewership statistics as it's bigger brother Zoopla.

According to an article on metro.co.uk 61% of house hunters use a mixture of Prime Location and Zoopla. This points out that both Prime Location and Zoopla are handling over half the housing requests, which you'd pick is depending on the market you are looking to appeal to most. Prime Location typically is used more for London vendors than Zoopla, while Zoopla is more the national coverage that you'd expect a portal to provide.

Summary

In summary then, these three major portals cover a staggeringly massive audience when it comes down to property exposure. There is of course the entrance of OnTheMarket recently, however I've yet to learn of any sort of impact that this website has had on the market, with on a few agents moving over from these portals to OnTheMarket, at first glance it would seem as though OnTheMarket doesn't have the share of properties available to be viewed online compared to it's competition. Will OnTheMarket gain traction? Potentially in time, but can you afford to choose an agent who is willing to take the plunge now and advertise there instead of with the major portals which practically guarantee nationwide viewership?

From what I've seen being based in Cambridgeshire, the majority of estate agents in peterborough have stuck with the major portals while only a very small number have made the switch.

Be sure if you're thinking of selling or letting a home that the agent you choose is providing you with optimal exposure, be it using the above mentioned portals, social media, their own websites and more.

Selling your home with Tortoise

Welcome to Tortoise.
Below we will explain the stages that you will go through when selling your home or investment property.
Your journey has already started, this includes researching different estate agents and their services.

Estate agents are now made up of marketing specialists, photographers, web developers, relationship managers and administrative specialists. We are bringing these changes to the local property market in Peterborough.

Choosing an estate agent

If you are selling a home or an investment property our advice goes beyond just setting a price.
You will have a dedicated relationship manager who will advise and guide you throughout. These individuals are market specialists.

We understand you do not want to be passed from a valuer, to a negotiator to an administrator.
Therefore our administration specialists will look after the back office, while our relationship manager will look after you.

12 week plan

When selling, you receive the most interest and the highest offers from buyers within the first 12 weeks.
That’s why you will receive a 12-week marketing plan from your relationship manager, so that a clear path is agreed for advertising, presentation, pricing and feedback.

Marketing your home

To support our 12-week plan, your relationship manager will help you select the appropriate options from our marketing toolkit that will best showcase your property.

These will include:
Your advertising options with the national portals including Rightmove, Zoopla and Prime Location.
The use of our social media channels
The use of our purpose-built web-site
The booking of a professionally trained photographer

You will also be asked to contribute to the presentation of the property. A little story from the owners of the property helps to bring a human connection, a reason why each home is special.
Our feedback and communication is intrinsic to the quality of the service that we offer, our marketing plan enables your property to stand out from the crowd; driving interest, demand and therefore, the price to the desired level.

Advice and negotiation

As you move forward, your relationship manager will negotiate and discuss offers from buyers with you, helping you to understand the viability of each offer and its relationship to market value.

Professional services

The professional services offered through Tortoise mean your sale will be both organised and transparent.
Our legal and conveyancing service level agreements build a timeline towards exchange and completion.
Independent mortgage advice to you and your buyers instils confidence through expert knowledge of lenders’ requirements.

Once again your relationship manager will offer you a personal point of contact throughout.

One contact

When you choose to work with Tortoise, you choose to work with a dedicated and experienced relationship manager. One contact, with a team of specialists supporting you.
Tortoise are specialist letting agents and estate agents in peterborough.
To talk to us about our services please contact us and one of our relationship managers will be happy to discuss your property with you.